- Plovdiv, str. "Lamartin" 2, floor 2, office 2
- office@investpoint.bg
- +359 877 599 546
For franchisors
Mister franchisor, by selecting franchising, you've taken one of the most important strategic decisions for the development of your company. You are different from the standard company and your marketing messages must be addressed to several different audiences - your franchisees, their customers and those interested in the franchise partnership entrepreneurs. We can offer you a different vision (out of the box), because doing business in turbulent times - financial crisis, political crisis, globalization and endless confrontations between "the big ones". Market economy brings new challenges to companies. Problems of management decisions in conditions of uncertainty and rapidly changing market, risk, competition are just some of the characteristics defining the need for dynamic economic behavior. You are the people who have the knowledge and experience to implement these decisions and to pass on to your franchisees. Remember, franchising is the most successful business model for you and for your franchisees.
Existing franchise format health check
We will conduct a thorough review and analysis of your existing franchise format. We will visit your company and your franchisees to meet with franchise processes and management structure of your franchise system. The goal is to reveal and reflect the weaknesses and at the same time to use your strong position. Accurate audit every franchise indicator. We will prepare and introduce a specific proposal to change the parameters of your franchise system.
Geographic Growth Strategy - geographical and regional growth strategy
We create strategies for making franchise sales
We develop marketing strategies for geographical and regional development.
Analysis of the conditions of the existing franchise package franchisor for the particular region or area. Preparation of sales strategy at national and regional level. Perform a test of the proposed strategy and reanalysis.
Franchise sales and resales
We seek and find well qualified and franchisees with perspective ,according to your requirements and expectations. Franchise sale is unique in nature and different from most other types of sales. It marked the beginning of a long-term and mutually beneficial cooperation between the franchisor and franchisee.
“Experience comes from what we did well and wisdom - what we have done badly”